And it could spur a wave of tech acquisitions, particularly among emerging productivity startups like Slack and struggling social networks like Twitter. A more substantial one is to make it tougher for Facebook to muscle its way in to work-oriented social networks, now that LinkedIn has Microsoft’s considerable resources behind it. An early one is to steal the media thunder from Apple as it launches its closely watched developer conference. Meanwhile, the sheer size of the proposed acquisition is huge enough to have other impacts. “It’s really simple,” McNamee added, “Big deals don’t work.” According to Barron’s, Roger McNamee, a veteran tech investor, questioned whether LinkedIn users would flock to Office 365. Others reminded investors of Microsoft’s poor track record with big acquisitions like aQuantive, Skype and Nokia. One analyst pointed out that the deal could be jeopardized if rival bidders emerge or if LinkedIn’s earnings disappoint before the deal closes. ![]() Bosses will also have a clearer view of who employees are talking to and how they’re spending their time.įor all the potential benefits that Microsoft and LinkedIn could reap by joining forces, the news is being greeted with some skepticism. Nadella said that “nothing will get connected or linked without users opting in” but also extolled the potential of applying machine learning to user data in order to generate more recruitment leads and help sales forces drum up more business. But whenever personal data is the lifeblood of a business plan, privacy concerns emerge. The core idea is to draw on more data to boost productivity and make both LinkedIn and Microsoft more essential to the workday.
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